Methodology

how we operationalize
GTM transformation

activate the magic methodology

Fix the bottleneck. Prove the lift. Do it again. That’s how we turn chaos into repeatable growth — no wasted cycles.

the transformation cycle

  • 1. Align

    Clarify business goals, current state, and the gap between where you are and where you want to be.

  • 2. Analyze

    Dig under the hood with ride-alongs, admin audits, and documentation deep dives to see the full picture.

  • 3. Diagnose

    Pinpoint the single chokepoint that, if resolved, changes your revenue engine’s trajectory.

  • 4. Solution

    Frame an initiative so compelling that even the CFO can’t say no—quantify the “why” with hard math.

  • 5. Execution

    Run a 12-week agile sprint with weekly syncs and a mid-quarter checkpoint to stay aligned and adaptive.

  • 6. Readout

    Report results with rigor: did we deliver on the hypothesis? Is the impact felt and realized? Share outcomes and lessons learned.

  • 7. Rinse & Repeat

    Identify the next key constraint, reset focus, and launch the next growth cycle.

how we work

We deliver in focused 12-week sprints — starting with a kickoff, staying aligned through weekly syncs and async support, checking progress mid-quarter, and closing with a rigorous EOQ readout.

who you’ll work with

your Project Captain

Think of her as your fractional VP of RevOps — your primary partner who deeply understands your annual goals, what’s at stake, and how to deploy your bandwidth where it creates the biggest impact.

the Technical Delivery Team

Led by the formidable yet friendly Sean Murphy, this elite crew lives to deliver rock-solid, elegant technical solutions that stand the test of scale.

TECHNICAL DELIVERY TEAM

Experts in Residence

From Clay to Enablement to Revenue Architecture, our subject-matter masters bring both passion and precision — collaborating with extraordinary teammates to elevate every initiative.