Meet the Magicians 🪄

With a unique journey from kindergarten teacher to BDR, Jacki found her true calling as an "Accidental Admin" at LinkSquares. As the 10th hire, she spearheaded the growth of the business development team, architecting the people, processes, and tech stack that catapulted ARR from $350K to $9M in 2 years.

Since 2020, Jacki has been on the consulting side of startups as VP Operations at Eustace Consulting and Head of Revenue Operations at Winning by Design.

She started ATM in August 2022, and lives in Boston MA with her mini dachshund Freddy.

Founder + Head of GTM | LinkedIn

Saul Garcia has a decade of experience in Revenue Operations, rising from Analyst to Vice President.

Hel has successfully led 4 RevOps teams, from a "team of one" to entire departments - growing operational maturity and revenue along the way.

He’s passionate about fostering a team mentality, challenging conventional norms, and building bridges across functions.

Saul lives in San Diego with his mini dachshund Gibson.

Head of Operations | LinkedIn

With over 7 years of SalesOps and RevOps experience, Sean leads all things technical solutions at ATM.

Sean started his career in sales at Knowland and became their "accidental admin" during a CRM migration to Salesforce. This sparked his passion for optimizing GTM processes and using data-driven insights. He went on to provide fractional RevOps services and full-funnel analytics with scaleMatters.

Based in South Philly, he can be found cheering for the Phillies and Eagles and spending time with his wife, Hannah, his 1-year-old son, Conor, and their dog, Oona.

Head of Technical Delivery | LinkedIn

Before stepping into the RevOps world in 2020, Christina spent five years at a Salesforce ISV partner in the live event ticketing space, gaining a crash course in supporting organizations of all sizes on Salesforce and honing her problem-solving skills.

She specializes in optimizing RevOps processes, integrating tech stacks, and leveraging data to drive efficiency.

Christina lives in San Francisco with her very loud, mischievous cat. Outside of work, she’s often traveling, catching live music and theatre, or taking on long-distance hikes and runs.

Senior Director of Operations I LinkedIn

Rhea is the nomadic Chief of Staff to Jacki Leahy, with a background as Chief of Staff at several RevOps companies.

She specializes in turning brain dumps into actionable plans, underpromising and overdelivering, and executing strategic initiatives that move the needle.

From high-level strategy to creative video content, Rhea brings clarity, momentum, and a touch of fun to every project.

Ask her about the novel she’s writing—or which city she’s in this week.

Chief of Staff | LinkedIn

A RevOps analyst and Dax-of-all-trades, Dax joined the ATM coven as a novice witchling from the world of video marketing and motion design.

Now fully enchanted with the GTM Ops world, Dax conjures innovative solutions and weaves through challenges with ease. With the wave of his wand, Dax transforms problems into opportunities, obstacles into mere illusions.

His boundless curiosity and adaptability make him a powerful operational witch, casting unique and transformative spells that elevate every business system into perfect alchemy, enchanting colleagues and clients alike.

Operations Manager | LinkedIn

Irene began her career as a BDR at a startup. While there, she learned about the world of RevOps and became instantly interested in the field.

She is excited to grow her career in RevOps and help clients achieve success by building long-term relationships, solving complex problems, and optimizing their processes.

Irene loves to try out new recipes and explore the outdoors with her dog outside of work.

RevOps Analyst | LinkedIn

Erik A. Lopez is a Go-to-Market engineer with a proven track record of turning big ideas into real-world success.

Known for his strategic mindset and ability to bring teams together, Erik thrives at the intersection of tech, business, and execution.

Outside of work, he's a true nature lover with a special appreciation for properly pruned trees — where structure meets beauty. Whether he's shaping market strategy or admiring a well-kept canopy, Erik brings focus, balance, and a love for the details.

Sr. RevOps Advisor I LinkedIn

Amara is a RevOps and SalesOps leader with over 8 years of experience building scalable systems for SaaS companies and high-growth teams. At FullStory, she drove cross-functional projects that streamlined onboarding for global sales reps, evolved account territory structures, and launched workflow automations in partnership with Sales, Marketing, CS, Finance, and Legal. Her work has consistently focused on breaking down silos, reducing operational bottlenecks, and enabling revenue growth.

At Activate the Magic, Amara brings a proven ability to make sense of complex challenges and translate them into actionable, scalable solutions. She thrives in fast-moving environments, applying her mix of operational rigor and entrepreneurial mindset to help clients execute with clarity and precision. Her background makes her especially effective at guiding teams through high-impact RevOps transformations that unlock both efficiency and growth.

Project Captain I LinkedIn

Allison began her career as a BDR at a Series B SaaS company that skyrocketed to unicorn status, eventually becoming a senior enterprise account executive. Along the way, she realized how difficult it was to share best practices across a sales org—even at a small, in-person company. With growth and remote work, that challenge only deepened.

Motivated to solve it, Allison transitioned into Enablement. Since then, she has built out enablement functions at three SaaS companies at different stages of growth. One of her proudest achievements was creating a comprehensive four-week onboarding program that cut new-hire ramp time in half.

She believes Enablement should be practical, scalable, and something reps actually enjoy—not dread. For Allison, the best outcomes happen when Enablement is a proactive partner from day one, setting teams up to scale smoothly rather than reactively.
Based in Kansas City, she lives with her husband, son, and two rescue pups.

Enablement SME I Linkedin

As an employee and previous founder, Aaron has a diverse and successful background with industry experience including Software (SaaS), Hospitality, Real Estate, Residential Services, and Finance.

As an Operator, he’s scaled several companies by over 2x annual revenue in fewer than 3 years each. Some of these were companies without a traditional recurring revenue model.As a consultant, he has helped companies across an even broader range of industries.  Beyond those in which he operated, he sparked significant growth in brands spanning e-commerce, construction, cryptocurrency, cybersecurity, advertising, boardroom management, procurement, and project management to name a few.

He has facilitated strategic methodology, system, and process migrations across a wide range of companies, including those transitioning from perpetual sales and service business models to subscription or consumption-based models.

The companies he has helped include the earliest stages of prototyped and seed-funded start-ups, boot-strapped scale-ups, venture-backed companies preparing for a funding round, companies owned by private equity, and publicly traded companies.

Aaron’s expertise in marketing, demand generation, prospecting, opportunity management, implementation, and customer success provide strategic guidance for companies seeking improved recurring revenue to achieve hyper growth.

He lives in Nebraska, living with his wife and 4 children.

Revenue Architecture SME I Linkedin